You're going to learn the strengths and weaknesses of each number, as well as their buying and selling behavior. This is going to help you market to each number, and grow in your own selling.

You’re going to learn that your buyers are going to fall into one of three categories: head, heart, and body. These are the chief ways that they experience the world. It’s important to know how to connect with them, how to relate. 

Your job is not to use this knowledge to control or manipulate (hint: you can’t). Rather, this is a way for you to speak their language, to tell them what they need to hear, to connect with them.